December 9, 2009
Comcast and NBC U – A "Major Repositioning" Win?
Following “The Great Recession” of 2009, we expect 2010 to mark the entrance to the era of "The Great Repositioning" as management focuses on competitive environments, overall business strategy and operations in a world that is much different from 2008. In the next 12 months, we’ll see two playing levels of repositioning: “minor” initiatives in which businesses stay in the same game, but reposition key pieces on their chess board, and “major” initiatives in which businesses change their game altogether.
The recent announcement of the Comcast-NBC Universal merger is a major repositioning move that carries significantly more risk than minor-level maneuvering. Effective integration of the two company cultures – connectedness between Comcast and NBC personnel that ultimately delivers meaningful value to the consumer – is critical for success. Can Comcast and NBC smoothly unite their disparate worlds of content distribution and content creation when the former plays to a monopoly and the latter plays to competitive innovation?
Operational leadership will obviously be a key ingredient to success in this combination.
Posted by Application Administrator at 12/09/2009 02:16:51 PM |