September 22, 2009
"Do This, Don't Do That, Can't You Read the Sign"

I recently walked by this sign outside a Philadelphia retail establishment, and immediately thought of that Sesame Street jingle that begins, “One of these things is not like the other.” Upon further reflection, perhaps in our post-economic downturn environment, some business owners and entrepreneurs have decided that “anything goes” in the pursuit of recovery and growth.
In a world where “Auto” and “Glass” can reside with “Locks” and “Cigars,” it’s clear that business priorities and plans have grown muddled in the pursuit of day-to-day survival that has consumed many organizations over the past 18 months. In the rush to follow any avenue that nets a short-term gain, conventional operational logic has, in some cases, gone out the door.
Prospects for long-term growth remain weak unless businesses have a specific direction in mind -- a core competency to build a reputation around. More than ever, wary, cash-strapped clients want to know they are getting the “best” of a product or service before they make an investment. Ill-conceived organizational expansion that creates a “generalist” notion for the client only dilutes capability and credibility -- creating confusion instead of growth.