October 13, 2009
Taking Business Development from “Jungle-Fed” to “Zoo-Fed”
I love it when I find metaphors that effectively distill complexity into a few words, sizing up the situation like a custom-made Italian suit. So when a friend recently referred to her business development activities as primarily “jungle-fed,” and expressed her need to attract more “zoo-fed” business, I paused for a moment, processed the metaphor, and smiled. Perfect!
Her description is particularly apt for today’s competitive environment, which becomes more “jungle-like” every day. Interestingly, as I surveyed the room of CEOs in which this comment was made, I unscientifically observed that those with primarily “zoo-fed” businesses had revenue streams embedded in either a technology solution or software as a service, or in government contracts.
I also concluded that my friend’s metaphor captures a key question for all business leaders in 2010-2011: How can we increase the percentage of “zoo-fed” business at our organizations?