May 3, 2010
Hanging On in 2009, Letting Go in 2010
I recently came across a quote from author and publisher William Feather that I believe aptly characterizes the underlying dynamics that determined winners and losers in the business climate of 2009: “Success seems to be largely a matter of hanging on after others have let go.”
But a tenacity-oriented mentality, focused on sustaining operations within an existing business model, or continuing the pursuit of long-held business objectives, does not appear to be appropriate as we approach the mid-point of 2010. Because growth opportunities are now visible and business issues change rapidly, “hanging on” to irrelevant models or objectives can put a company significantly behind in terms of maintaining -- let alone enhancing -- a competitive advantage. Instead, the overarching strategy for 2010 centers around a willingness to “let go” at the most opportune time.
For private equity funds, this means turning up the merger and acquisition machine by shifting most of your attention from existing portfolio company operations to bolt-on acquisitions for the current portfolio and new platform acquisitions.
For family business owners, this means finding new roles or letting go of some existing team members who cannot grow with you and seeking out outside talent that has been through the next phase of growth in your company.
For C-level executives, this means changing your mindset from defense to offense. The macroeconomic environment has just punted the ball back to you after 18 months.