July 13, 2009
Sports Metaphors for Business Wins: Don't Forget "The Rebound"
“Rebounding is about taking charge. Most of my rebounds came from positioning, where I was able to get to the ball while in heavy traffic,” basketball legend Bill Russell wrote in his book, “Russell Rules.”
These days, most executives are operating in the heavy traffic of heightened competition for less growth opportunities -- yet we largely continue to focus on simply taking shots. How many of us also have made it a priority to position ourselves or our companies for the rebound -- that is, do we have the right capabilities and relationships in place to capture new opportunities when the economy recovers and transactions begin flowing again?
Sports metaphors are ubiquitous in business discussions, but business victories are most often linked to “the score,” e.g., hitting a home run or grand slam, throwing a one-two punch for the knockout, reaching the finish line. "The rebound," on the other hand, is rarely used to illustrate the means to a financial or operational win – but in our current environment, positioning for the rebound is as important a focus as getting the proverbial point, goal, run, or touchdown.